Real Plants Florida
Growing, planting and promoting
Florida native plants for sustainable landscapes.
Gardeners & Homeowners

Advertise and Sponsor

Advertise with Florida’s Real Green Industry™

  • Expose your business to Florida gardeners and the horticulture & landscape trade.
  • FANN publications are read and referred to by thousands of buyers looking for native plants and environmentally friendly, sustainable products & services.
  • FANN partnerships with like-minded nonprofits and public agencies enhance and multiply your exposure.
  • Unique in-depth educational info in every publication means that readers collect and hold onto these valued resources for years. Your ad will be seen again and again and again …

FANN offers multiple ways to promote your business:

  1. Our renowned PRINT publications, the Native Plant & Services Directory and the Guide for Real Florida Gardeners.
  2. Sponsorship and participation in The Native Plant Show and other FANN events.
  3. FANN websites, for the horticulture & landscape industry and for home gardeners.

Native Plant & Service Directory

Annual print and online publication: industry bible for wholesale Florida native plant availability and professional native landscape & restoration services.
Distribution: 3000 industry professionals, about half of whom are subscribers, primarily Florida with some distribution in other southeastern states.
Subscribers: Landscape architects, designers, installers; retail nurseries and garden centers, environmental consultants, arborists, brokers, growers, horticulturists, municipalities, public agencies and private organizations engaged in restoration and sustainable landscaping, county extension offices, private landowners and conservation groups.

  • Mailed U.S.P.S. free to qualified industry professional subscribers
  • Also distributed at trade shows, conferences and by industry partners
  • Full color and black & white ad space in a range of affordable prices
  • All print advertisers receive additional free social media promotion on LinkedIn and Facebook
  • See it online







Guide for Real Florida Gardeners

Annual print and online publication / Distribution: 35,000, primarily Florida.
Readers: Florida gardeners interested in environment, nature, sustainability
This publication is very popular – our readers hold onto every issue and when they lose one, call to get it replaced.

  • 5000 direct mailed to Florida subscribers
  • 30,000 distributed to home gardeners by members, advertisers and nonprofit partners, including public agencies, municipalities, conservation groups and garden clubs. Quantity varies based on available printing budget.
  • Full color ad space.
  • See online version.






FANN General Advertising Guidelines & Restrictions

  • Advertising nurseries must be FANN members. Nursery ads must focus on native plants.
  • Nursery ads must display FDACS Division of Plant Industry nursery registration number.
  • Minimize imagery of non-native plants and turfgrass.
  • No images of invasive non-native plants.
  • No advertising of cypress mulch, chemical pesticides/fungicides, artificial turf or plants.
  • All advertising is subject to FANN approval. FANN reserves the right to reject any advertisements for any reason.
  • Acceptance of advertising implies neither approval nor endorsement. FANN provides advertising for informational purposes only and shall not be held responsible for the results of any business conducted with the advertiser.